EXPLORE THE VISION
Hot Rod Town is being created as a year-round destination where automotive history, entertainment, education, community, shopping, dining, and innovation come together in one unforgettable place.
This is more than somewhere to visit.
It is a place to belong.
THE BIG IDEA
Most automotive experiences last for a weekend.
Hot Rod Town is different.
It is being designed as a permanent gathering place where the automotive community can connect throughout the year—where history is preserved, craftsmanship is celebrated, new generations are inspired, and every visit offers something new to experience.
From legendary machines and live entertainment to hands-on learning, unique retail, memorable dining, and future-focused technology, every part of Hot Rod Town contributes to one shared vision:
To create America’s automotive hometown.
HERITAGE
Hot Rod Town will preserve the vehicles, stories, people, and craftsmanship that shaped automotive culture.
Visitors will be able to explore iconic machines, discover the stories behind them, meet respected builders and personalities, and experience history in a way that feels alive—not locked behind glass.
Preserving the past. Inspiring the future.
ENTERTAINMENT
Hot Rod Town will be alive with energy throughout the year.
Car gatherings, live music, motorsports demonstrations, special events, builder appearances, seasonal celebrations, and family experiences will give visitors a reason to return again and again.
This is not a destination built around a single event.
The destination is the event.
EDUCATION
Automotive culture survives when knowledge is passed forward.
Hot Rod Town will create opportunities for young people, students, families, and future professionals to learn about design, engineering, fabrication, restoration, performance, and the skilled trades.
Through hands-on demonstrations, partnerships, workshops, and educational experiences, visitors will discover that the automotive world is not only something to admire.
It is something they can become part of.
COMMUNITY
The heart of Hot Rod Town will not be the buildings or even the cars.
It will be the people.
Enthusiasts, builders, collectors, racers, artists, families, clubs, businesses, and first-time visitors will all have a place here.
Hot Rod Town is being created to reconnect a culture that has become scattered—and give it a permanent home.
Because cars may bring us together, but community is what keeps us coming back.
SHOPPING & DINING
Hot Rod Town will offer more than attractions.
It will feature distinctive shops, branded experiences, automotive products, apparel, collectibles, restaurants, cafés, and gathering places designed around the character of the destination.
Every storefront should feel like part of the story.
Every meal should become part of the experience.
INNOVATION
Hot Rod Town will celebrate automotive heritage without being trapped in the past.
The destination will create space for emerging technology, advanced performance, modern manufacturing, alternative power, digital experiences, and the ideas shaping the future of mobility.
Classic craftsmanship and modern innovation will exist side by side.
Respecting where we came from. Exploring where we are going.
THE ROAD AHEAD
Hot Rod Town is a bold vision, but it begins with a simple belief:
Automotive culture deserves a permanent home.
A place where stories are preserved, friendships are formed, skills are shared, businesses grow, and generations come together around a common passion.
We are not building another attraction.
We are building a destination with a soul.
Everything we do starts with you
Where car culture lives
